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The Golden Rule of Content Marketing (Part 2)

The Golden Rule of Content Marketing (Part 2)

As was stated in The Golden Rule of Content Marketing (Part 1), your digital marketing strategy should be dissected as follows: 70% of your content should be informative and educational content curated from industry thought leaders, 20% of your content should ‘ask for the sale,’ and 10% of your content should exemplify your personal flair. This blog post is dedicated…

The Golden Rule of Content Marketing

The Golden Rule of Content Marketing (Part 1)

The Golden Rule of Content Marketing: post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time. 70/20/10. The 20%, or rather the self-promotion percentage, is the easier part of content marketing; this includes: promoting sales, marketing new product releases, releasing product reviews, and anything else relating to your…

Weird Al- Your New Business Muse

Weird Al–Your New Business Muse

As of late, you’ve most certainly ran into an article or two about Weird Al Yankovic, the parody singer who 9 times out of 10 causes a riot with each new track release. Though he may unnerve many people (including myself at times), he is pretty great at what he does (which is nothing special) and his songs are released on iTunes,…

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