Tag Archive for social media

Boosting Leads with Digital Marketing

Boosting Leads with Digital Marketing (Webinar)

If you own a small business or you plan on owning a small business, accumulating leads should be your primary goal. How do you develop leads? You implement marketing strategies. Digital marketing is one of many ways to increase your lead generation. This webinar will help you leverage social media and blogging to create ‘hot’ leads for your business. Join me (Parris…

Google's Pigeon Update

Google’s Pigeon Update- In Layman’s Terms (Including a Keyword Reference Guide)

Though I generally avoid blogging about ‘techie’ topics, the Google ‘Pigeon’ local search algorithm update is a crucial update for small, local businesses. There is nothing worse than trying to read an over-complicated article about a key factor in your business functionality. If you’re anything like me, this causes more internal frustration than educational productivity. To make the ‘Pigeon’ update…

The Golden Rule of Content Marketing

The Golden Rule of Content Marketing (Part 1)

The Golden Rule of Content Marketing: post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time. 70/20/10. The 20%, or rather the self-promotion percentage, is the easier part of content marketing; this includes: promoting sales, marketing new product releases, releasing product reviews, and anything else relating to your…

Business Wrapup

#InCaseYouMissedIt: This Week’s Business News Wrapup

Small Business Why the Founder of Papa John’s Doesn’t Believe in Managing Employees Papa John’s wasn’t always the world’s top 5 pizza provider with a $1B annual sales average! John Schnatter started Papa Johns “in a broom closet in the back of Mick’s Tavern,” and slowly developed his business into the household name most of us have on speed dial.…

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