Tag Archive for social media marketing

Time Spent Learning is Never Time Wasted

Time Spent Learning is NEVER Time Wasted!

When I commenced my career in digital marketing 5 years ago, I felt a tit-bit overwhelmed. How was I to learn every, single detail about social media platforms and the best way to market a business on each one? I wanted to know everything immediately, or rather, I wanted to know everything yesterday. Obviously, that was a completely impractical aspiration.…

Google's Pigeon Update

Google’s Pigeon Update- In Layman’s Terms (Including a Keyword Reference Guide)

Though I generally avoid blogging about ‘techie’ topics, the Google ‘Pigeon’ local search algorithm update is a crucial update for small, local businesses. There is nothing worse than trying to read an over-complicated article about a key factor in your business functionality. If you’re anything like me, this causes more internal frustration than educational productivity. To make the ‘Pigeon’ update…

The Golden Rule of Content Marketing

The Golden Rule of Content Marketing (Part 1)

The Golden Rule of Content Marketing: post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time. 70/20/10. The 20%, or rather the self-promotion percentage, is the easier part of content marketing; this includes: promoting sales, marketing new product releases, releasing product reviews, and anything else relating to your…

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