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Thinking Creatively

Thinking Creatively: Your Key to Success

The promotional products industry requires a specific type of creative. You are expected to persuade businesses to purchase promotional products from your business, while thousands of other businesses are doing the exact same thing. You are also faced with the challenge of convincing businesses that they need promotional products. Jeeze! Immediately upon entering the market, you are faced with 2 relatively large hurdles. How do…

The Golden Rule of Content Marketing (Part 2)

The Golden Rule of Content Marketing (Part 2)

As was stated in The Golden Rule of Content Marketing (Part 1), your digital marketing strategy should be dissected as follows: 70% of your content should be informative and educational content curated from industry thought leaders, 20% of your content should ‘ask for the sale,’ and 10% of your content should exemplify your personal flair. This blog post is dedicated…

The Golden Rule of Content Marketing

The Golden Rule of Content Marketing (Part 1)

The Golden Rule of Content Marketing: post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time. 70/20/10. The 20%, or rather the self-promotion percentage, is the easier part of content marketing; this includes: promoting sales, marketing new product releases, releasing product reviews, and anything else relating to your…

15 Ways to Boost Small Business Creativity

15 Ways to Boost Small Business Creativity

Have you ever showed up to work in the morning and immediately thought: “I have no motivation or inspiration to share today”? If you answered “yes,” you are certainly not alone in that feeling. Small business owners and entrepreneurs, especially, have a tendency to burn out more frequently than big business owners. Why is this? Because small businesses have less man…

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