Tag Archive for Google

Google's Pigeon Update

Google’s Pigeon Update- In Layman’s Terms (Including a Keyword Reference Guide)

Though I generally avoid blogging about ‘techie’ topics, the Google ‘Pigeon’ local search algorithm update is a crucial update for small, local businesses. There is nothing worse than trying to read an over-complicated article about a key factor in your business functionality. If you’re anything like me, this causes more internal frustration than educational productivity. To make the ‘Pigeon’ update…

The Golden Rule of Content Marketing

The Golden Rule of Content Marketing (Part 1)

The Golden Rule of Content Marketing: post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time. 70/20/10. The 20%, or rather the self-promotion percentage, is the easier part of content marketing; this includes: promoting sales, marketing new product releases, releasing product reviews, and anything else relating to your…

Business Wrapup

#InCaseYouMissedIt: This Week’s Business News Wrapup

Small Business Why the Founder of Papa John’s Doesn’t Believe in Managing Employees Papa John’s wasn’t always the world’s top 5 pizza provider with a $1B annual sales average! John Schnatter started Papa Johns “in a broom closet in the back of Mick’s Tavern,” and slowly developed his business into the household name most of us have on speed dial.…

25 Email Marketing Tips

25 Email Marketing Tips to Increase Open Rates

Email marketing remains the most exercised marketing tool in both B2B and B2C marketing, and rightly so: “For every $1 spent, $44.25 is the average return on email marketing investment.” There is absolutely no reason why you should ignore email marketing in your small business strategy. It is crucial, however, that you approach email marketing in an educated and efficient way rather than…

B2B Marketing Tools You Need

15 B2B Marketing Tools You Need RIGHT NOW

I have browsed the land of the Internet, far and wide, to accumulate the best B2B marketing tools I could possibly find! Not only will these tools help you become a better small business marketer, but they will also help you become a better writer, a more knowledgeable participant in your industry, and a more organized businessperson. Whatever your B2B marketing…

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