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The Golden Rule of Content Marketing

The Golden Rule of Content Marketing (Part 1)

The Golden Rule of Content Marketing: post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time. 70/20/10. The 20%, or rather the self-promotion percentage, is the easier part of content marketing; this includes: promoting sales, marketing new product releases, releasing product reviews, and anything else relating to your…

Business Wrapup

#InCaseYouMissedIt: This Week’s Business News Wrapup

Small Business Why the Founder of Papa John’s Doesn’t Believe in Managing Employees Papa John’s wasn’t always the world’s top 5 pizza provider with a $1B annual sales average! John Schnatter started Papa Johns “in a broom closet in the back of Mick’s Tavern,” and slowly developed his business into the household name most of us have on speed dial.…

Weird Al- Your New Business Muse

Weird Al–Your New Business Muse

As of late, you’ve most certainly ran into an article or two about Weird Al Yankovic, the parody singer who 9 times out of 10 causes a riot with each new track release. Though he may unnerve many people (including myself at times), he is pretty great at what he does (which is nothing special) and his songs are released on iTunes,…

The Worst B2B Advice We've Ever Heard

The 5 Worst Pieces of B2B Advice We’ve Ever Heard

Sometimes, you will run into advice on the Internet that is just blatantly wrong. That’s inevitable, it’s the Internet and you can’t believe everything you read. But, that’s why we’re here… To correct those common B2B misconceptions you have probably ran into over the past couple of years. If your B2B is not as successful as you know it truly…

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