Tag Archive for email marketing

25 Email Marketing Tips

25 Email Marketing Tips to Increase Open Rates

Email marketing remains the most exercised marketing tool in both B2B and B2C marketing, and rightly so: “For every $1 spent, $44.25 is the average return on email marketing investment.” There is absolutely no reason why you should ignore email marketing in your small business strategy. It is crucial, however, that you approach email marketing in an educated and efficient way rather than…

The 50 BEST Small Business Marketing Tools

  As per my blog post yesterday, I promised a curated list of 50 marketing tools for small business owners, and I am going to provide just that. Bookmark all of these marketing blogs, or bookmark by category. Whichever you prefer, these tools will come in handy for your small business! I have broken these marketing tools into the following…

happy business

The Anatomy of Emotional Marketing

Martin Varley, our CEO, walked into the marketing office with five, hefty bags of English chocolate. Chocolate is a very hot commodity among the entire office, but Martin always brings the goodies to the marketing department (thank goodness). After catching up for a minute, I told him that he has a special place in my heart for his constant supply…

I guess I'm the next High King... egghhem, Queen.

How the Sword of Excalibur Can Inspire Your Web Design!

For those of you with a hefty background in science fiction, you already know the story of the legendary Excalibur sword. If you didn’t spend your youth engulfed in sci-fi, then the legend of Excalibur is either foreign or a distant memory. Here is a brief background story: Many moons ago, the British citizens, were engulfed by turmoil; their King,…

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