Tag Archive for business

Google's Pigeon Update

Google’s Pigeon Update- In Layman’s Terms (Including a Keyword Reference Guide)

Though I generally avoid blogging about ‘techie’ topics, the Google ‘Pigeon’ local search algorithm update is a crucial update for small, local businesses. There is nothing worse than trying to read an over-complicated article about a key factor in your business functionality. If you’re anything like me, this causes more internal frustration than educational productivity. To make the ‘Pigeon’ update…

The Golden Rule of Content Marketing

The Golden Rule of Content Marketing (Part 1)

The Golden Rule of Content Marketing: post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time. 70/20/10. The 20%, or rather the self-promotion percentage, is the easier part of content marketing; this includes: promoting sales, marketing new product releases, releasing product reviews, and anything else relating to your…

8 Best Practices for Brainstorming

8 Best Practices for Small Business Brainstorming

Brainstorming is a crucial strategy for a successful business. If you’re not brainstorming, you are missing out on an incredible opportunity to expand not only your company, but also your way of thinking. Group brainstorms are my absolute favorite; they provide our team with fresh, unique ideas that augment our branding and marketing efforts. I see brainstorming as a ‘safe…

15 Ways to Boost Small Business Creativity

15 Ways to Boost Small Business Creativity

Have you ever showed up to work in the morning and immediately thought: “I have no motivation or inspiration to share today”? If you answered “yes,” you are certainly not alone in that feeling. Small business owners and entrepreneurs, especially, have a tendency to burn out more frequently than big business owners. Why is this? Because small businesses have less man…

25 Email Marketing Tips

25 Email Marketing Tips to Increase Open Rates

Email marketing remains the most exercised marketing tool in both B2B and B2C marketing, and rightly so: “For every $1 spent, $44.25 is the average return on email marketing investment.” There is absolutely no reason why you should ignore email marketing in your small business strategy. It is crucial, however, that you approach email marketing in an educated and efficient way rather than…

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