Tag Archive for business 101

A Lesson In: Consumer Psychology

A Lesson In: Consumer Psychology

What motivates someone to buy from you rather a competitor? If you asked 10 people you’d get 10 different answers, because they’re making unconscious judgements about your business all the time. You’re being judged… Many studies today show that the consumer is more than halfway through their buying process before they reach out to a company. This means that brand…

Thinking Creatively

Thinking Creatively: Your Key to Success

The promotional products industry requires a specific type of creative. You are expected to persuade businesses to purchase promotional products from your business, while thousands of other businesses are doing the exact same thing. You are also faced with the challenge of convincing businesses that they need promotional products. Jeeze! Immediately upon entering the market, you are faced with 2 relatively large hurdles. How do…

Time Spent Learning is Never Time Wasted

Time Spent Learning is NEVER Time Wasted!

When I commenced my career in digital marketing 5 years ago, I felt a tit-bit overwhelmed. How was I to learn every, single detail about social media platforms and the best way to market a business on each one? I wanted to know everything immediately, or rather, I wanted to know everything yesterday. Obviously, that was a completely impractical aspiration.…

6 Proven Ways to Get More Followers on Google+

6 Proven Ways to Get More Followers on Google+

Google+ is rising to the top of the social media ranks, despite their relatively shaky Beta start. If your business isn’t already on Google+, I highly suggest that you create a profile right now. Creating a Google+ profile will boost your search rankings, if you optimize your profile and publish relevant, new, and engaging content. Here are 6 Proven Ways to…

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