One of our most recent blog posts addresses the importance of your website design, which, as we have discussed, is a crucial component to the success of your small business.
Thoughtful and creative visuals are a key component to developing trust with your customers. As the times change, and millennials take over commerce *sigh* you must make the necessary adjustments to optimize your online resources.
Though I may be biased because I hold the title “Social Media Copywriter,” I believe that the visual presentation of your social media sites plays a huge factor in your online success.
If you are a brand-new small business owner and you have yet to establish a marketing game-book for your company, you can access my Digital Marketing eBook to get started on your marketing plan.
If, however, you have already established a presence on social media, then it’s time to take your profiles to the next level!
Calm down, my friend. This is not a HUGE project. There are simple tweaks you can make to the visuals on your social media platforms that will set your business apart from the rest. Here is part one of our two-part “Social Media Visuals” series.
Let’s get social.
Small businesses commonly believe that content is the only opportunity they have to customize their Facebook page..
Fortunately, there are 3 particular sections of your Facebook business page that are completely customizable, which, if you do it right can really WOW your customers!
The first of these sections, is the cover photo. You can be as creative as you want with this feature. You have 851×315 pixels to create a masterpiece.
The process is simple on both of these sites. Simply select “Facebook Cover Photo” from the dimension options, and the art tool takes you directly to a 851×315 pixel canvas.
The next customizable section is your profile photo.
I wouldn’t suggest creating a significantly ornate picture since the profile view of your photo is relatively small (180×180 pixels).
However, PicMonkey allows you to add icons to the images you upload, which come in handy for holidays. During the month of December, for instance, we added a Santa hat to our logo to get our customers into the Christmas spirit; it worked.
I suggest using a simple logo design for your Facebook profile picture; it just looks better.
Lastly, you can customize the app icons on your page.
What are these, you might ask? Well, they are the little boxes on the top of your fan/business page (or below the “About Me” section if your Facebook page was updated to the new version). Here’s what I mean:
All fan and business pages contain this app section, but the provided icons are, well… ugly. Luckily, Facebook allows you to change the images on your apps in order to draw your customers to those particular links.
You can find out exactly how to change your app images with this article: How to Simply Customize Your App Thumbnail Image on your Facebook Business Page Timeline
Here are two Facebook pages that take advantage of all customizable sections, and they do a really great job of it.
Twitter JUST updated their visual platform about a month ago. Businesses now have the opportunity to create a cover photo, similar to the Facebook cover photo. This is an awesome feature, since the background image was difficult to maintain on all devices (i.e. The photo lines up on your desktop, but looks terrible on your iPad, etc.).
So, let’s tackle the Twitter cover photo.
The dimensions are 1500×421. You can also use Canva and PicMonkey for your Twitter cover photo, as well. Canva and PicMonkey both have options for selection custom canvases with the pixel quantities you desire. Great, right?
Do you have a featured product this month? Implement this product image into your cover photo. The possibilities are endless.
In the below image, Amazon uses their cover photo to explain the new “Tweet & Save” feature on their website!
You still have the option to change your theme, which will customize the colors of your links. Make sure to keep your theme cohesive with your cover photo.
As for your Twitter profile photo, the simpler the better.
There isn’t much customization available on Pinterest.
However, there are little tweaks you can make to your overall Pinterest presentation.
Pinterest is essentially a public dream board collection. You create themed boards and pin images to their respective themes. Over the past year or so, I used my personal Pinterest account to try new tactics. This is what I have found:
- Your Pinterest profile is more successful when you have a color scheme
- Your Pinterest account is more successful when you select professional images, rather than images with bad lighting and a pixel-y finish
These are just the basics.
First order of business, choose a color scheme for your board covers. For our Trade Only Pinterest account, we have actually created board pins to keep the color scheme intact. Here is what that looks like:
The images you pin make all the difference. If you are constantly pinning small images with low-resolution, the likelihood of a repin is slim. If, however, you maintain a high standard for your pin images, you are more likely to accumulate a hefty following. Would you want low-resolution on your personal dream board? I didn’t think so.
As for your Pinterest profile picture, the same rules apply as with Facebook and Twitter.
As far as pinning is concerned, the following Pinterest pages are thriving. These businesses make their pinning unique, and NEVER flood their followers’ feed with product pins…
That wraps it up for part 1 of our 2 part series. In summary- You can optimize 3 sections of your Facebook page: the profile photo, the cover photo, and your apps. The best tools to do this are Canva and PicMonkey. The new version of Twitter allows you to create a cover photo, do it. Make sure your cover photo, and your Twitter theme work with each other, no contrasting themes. Lastly, your Pinterest page doesn’t provide the option for customization, but selectively pinning to your boards can make all the difference. Select a color scheme and choose your cover photos, accordingly.
You can “like” our Facebook page HERE
You can “follow” us on Twitter HERE
Or, you can join our “pinning” escapades HERE