Google's Pigeon Update

Google’s Pigeon Update- In Layman’s Terms (Including a Keyword Reference Guide)

Though I generally avoid blogging about ‘techie’ topics, the Google ‘Pigeon’ local search algorithm update is a crucial update for small, local businesses. There is nothing worse than trying to read an over-complicated article about a key factor in your business functionality. If you’re anything like me, this causes more internal frustration than educational productivity. To make the ‘Pigeon’ update…

The Golden Rule of Content Marketing

The Golden Rule of Content Marketing (Part 1)

The Golden Rule of Content Marketing: post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time. 70/20/10. The 20%, or rather the self-promotion percentage, is the easier part of content marketing; this includes: promoting sales, marketing new product releases, releasing product reviews, and anything else relating to your…

8 Best Practices for Brainstorming

8 Best Practices for Small Business Brainstorming

Brainstorming is a crucial strategy for a successful business. If you’re not brainstorming, you are missing out on an incredible opportunity to expand not only your company, but also your way of thinking. Group brainstorms are my absolute favorite; they provide our team with fresh, unique ideas that augment our branding and marketing efforts. I see brainstorming as a ‘safe…

New Features!

3 Reasons YOU Need Our New VISION System

Our goal as a company is to provide you with a beautiful website and comprehensive business management platform that allows your business to flourish in the promotional products industry, one sale at a time 24/7, 365. You need an easy-to-navigate dashboard, where you can manage every single little detail about your business and your customers. Without an efficient platform, you…

Business Wrapup

#InCaseYouMissedIt: This Week’s Business News Wrapup

Small Business Why the Founder of Papa John’s Doesn’t Believe in Managing Employees Papa John’s wasn’t always the world’s top 5 pizza provider with a $1B annual sales average! John Schnatter started Papa Johns “in a broom closet in the back of Mick’s Tavern,” and slowly developed his business into the household name most of us have on speed dial.…

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