The 7 Habits of Highly Efficient Leaders

The 7 Habits of Highly Efficient Leaders

There is never a perfect time for a fresh resolution. Despite the sincere sentiment on the brisk eve of January 1st while you rapidly log your New Years Resolutions, our ‘fresh start’ is really a string of valiant attempts to change our behavior or our habits, which generally last only 2-3 weeks in January… of the same year. As a small business owner…

Google's Pigeon Update

Google’s Pigeon Update- In Layman’s Terms (Including a Keyword Reference Guide)

Though I generally avoid blogging about ‘techie’ topics, the Google ‘Pigeon’ local search algorithm update is a crucial update for small, local businesses. There is nothing worse than trying to read an over-complicated article about a key factor in your business functionality. If you’re anything like me, this causes more internal frustration than educational productivity. To make the ‘Pigeon’ update…

The Golden Rule of Content Marketing

The Golden Rule of Content Marketing (Part 1)

The Golden Rule of Content Marketing: post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal flair 10% of the time. 70/20/10. The 20%, or rather the self-promotion percentage, is the easier part of content marketing; this includes: promoting sales, marketing new product releases, releasing product reviews, and anything else relating to your…

8 Best Practices for Brainstorming

8 Best Practices for Small Business Brainstorming

Brainstorming is a crucial strategy for a successful business. If you’re not brainstorming, you are missing out on an incredible opportunity to expand not only your company, but also your way of thinking. Group brainstorms are my absolute favorite; they provide our team with fresh, unique ideas that augment our branding and marketing efforts. I see brainstorming as a ‘safe…

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